Set to launch 2022 product range along with FIFA exclusive products in Kuwait along with Kuwait’s well-established businesses on-board to solidify the brand’s market position
Leading consumer electronics and whitegoods manufacturer and sponsor of FIFA world Cup 2022TM, Hisense, is set to strengthen its business portfolio by entering into a strategic agreement with Kuwait’s leading business conglomerate Mohamed Abdulrahman Al-Bahar Group (Bahar Al-Kuwait Group – BKGH) and consolidate its position in Kuwait market.
Founded in 1937 by Mr. Mohamed Abdulrahman Al-Bahar, the diversified group has been operational in the Gulf region with experience in consumer electronics, retail, enterprise technology, FMCG, shipping and other sectors. Over the years, the group has established alliances and partnerships with some of the world’s leading brands, which in turn has enabled them to bring the best and latest market solutions to Kuwait.
Under this agreement, Al-Bahar Electronics will distribute and support Hisense’s products and offerings across categories that include the consumer electronics portfolio like TVs, Laser TVs, Home Appliances and Air Conditioning. Mohamed Abdulrahman Al-Bahar group will also provide full service and support to both consumers and the channel partners.
Hisense is the official sponsor of the global sporting event FIFA World Cup 2022TM, making it even more exciting to kick-start aggressive sales and consumer activations in Kuwait. This will help both the companies to take a step forward towards building its brand proposition in Kuwait.
The agreement was signed by Mr Jason Ou, President of Hisense Middle East and Africa and Mr Ihab Al-Khatib, Group General Manager for Al-Bahar Kuwait Group Holding (BKGH) at one of Kuwait’s iconic venues – The Radisson Blu in the presence of key dignitaries from the consumer electronics industry and associates from Hisense and the Mohamed Abdulrahman Al-Bahar group.
Mr Jason Ou, President of Hisense Middle East and Africa, said: “We are pleased to have partnered with Mohamed Abdulrahman Al-Bahar group as our distributors for Kuwait. Al-Bahar is one of Kuwait’s well-established companies. With their business proficiency and market experience, coupled with channel partnerships and distribution expertise, sets them apart as ideal partner in Kuwait. We look forward to optimising efficiency, increasing market penetration, and adopting a competitive sales strategy through this partnership. We want to make sure we can serve our channel partners better, while continuing to provide high accessibility to consumers.”
Talking about the partnership, Mr. Ihab Al-Khatib, Group General Manager,BKGH added: “Adding Hisense to our brand portfolio is very strategic; we see high potential for Hisense in Kuwait, the brand is introducing innovative product range that is sure to attract a vast audience. Our strong channel network and experiences will help build this relationship between Hisense and Mohamed Abdulrahman Al-Bahar Group to further grow and create opportunities for both companies in the future. Also, we will be adding Hisense to our Omni-Channel retail network `Cloud9 By Al-Bahar Electronics` which is a part of Mohamed Abdulrahman Al-Bahar group.”
The wide range of Hisense consumer electronics and home appliance products will be distributed across all segments of the market including power retailers, hypermarkets, cooperative societies, and other retail outlets. This partnership seeks to build the market leadership for Hisense products in Kuwait by expanding the retail network, providing more consumer touchpoints, and enhancing the reach and visibility of the products in Kuwait.
“Hisense is one of the fastest growing brands dedicated to innovation and cutting-edge technologies and we look forward to building a successful and strong business and consumer relations in Kuwait. Through this agreement, we look forward to offering high-quality consumer electronic products to existing customers and plan to capitalise on the company’s expertise in targeting untapped segments of Kuwait. we constantly strive to exceed the expectations of the consumers and partners with the goal to provide efficient products in the market,” concluded Mr Ismail Al Hurani, COO Hisense Middle East & Africa.
Along with innovation, Hisense has been actively pursuing its global brand building through global sporting events such as the UEFA Euro 2016 & 2020, the Australian Open, NASCAR Xfinity Series, Red Bull Racing (2015), Joe Gibbs Racing, Germany’s FC Schalke 04, FIFA World Cup 2018TM, E-sports Club Fnatic and Paris Saint-Germain and most recently, FIFA World Cup 2022TM.
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